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Foreign wines – 2025 releases
La Place de Bordeaux opens its doors to prestigious wines from abroad: from Italy, California, Chile, and beyond. These exceptional vintages, produced by top estates, now stand alongside classified grands crus in the global distribution network.
September 1st, 2025
Opening of the September exits of Place 2025 since
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The Principle
La Place de Bordeaux brings together Bordeaux wine merchants who have always proudly represented this iconic wine region. In recent years, it has also used its expertise and international reach to promote exceptional wines from abroad. Based on the principle of En Primeur, this campaign offers you the opportunity to acquire prestigious wines from around the world ahead of their release, often at more attractive prices. With one major advantage: unlike En Primeur wines, the ones offered here have already completed, or nearly completed, their maturation and can join your cellar—or be enjoyed at the table—much sooner.
But how does it work? Why explore these wines? Here, we simply explain what great foreign wines are, how they are selected, and how you can purchase them with confidence. With our clear guidance and experience, you can make informed choices and enrich your cellar with remarkable discoveries.
A new tradition taking root at La Place de Bordeaux
This relatively recent concept offers prestigious foreign winemakers – from Italy, California, Chile, and beyond – the opportunity to rapidly access the global market. It allows them to focus entirely on their core craft: viticulture and winemaking. These rare vintages, produced by the greatest estates, now join the international distribution circuit alongside the classified grands crus.
For several centuries, Bordeaux wine merchants have helped promote French gastronomy through wine around the world. So why not also showcase outstanding foreign wines, worthy of classified growths, on the finest international tables?
The story of presenting these “wine icons” began around twenty years ago. At the time, a broker and a few bold merchants launched the initiative out of passion for gastronomy. Over time, this method of marketing evolved and found its place within La Place de Bordeaux, eventually becoming a true economic model for the world’s finest wines.
Presentation of the world’s major wine regionsWorld Icons by La Place de Bordeaux
The Process
Each year in September, the world’s great Châteaux and Estates present their new vintage, ready to be marketed through La Place de Bordeaux. On this occasion, merchants, brokers, and critics taste these wines to assess their potential and help build their reputation. Following these tastings, the Châteaux set their prices and entrust their cuvées to a network of merchants. These merchants then ensure distribution to wine shops and restaurants. The purchasing process then follows several steps:
Wine selection
Browse our selection of Iconic Bottles from Around the World, choose from the available sizes and add them to your reservation basket.
Payment of wine
Next, place your order and pay either in full or a deposit (including taxes but excluding delivery fees). This transaction secures your access to the bottles.
Your campaign dashboard
Find all the information about your past orders: bottles, prices, formats, estimated delivery times, remaining balance...
Shipment
The wines will be available in the last quarter of the current year or at the beginning of the following year, depending on the release dates specific to each estate. As soon as they arrive, we will notify you that your bottles are ready to be shipped. You may then choose to add other products to your order so they can be delivered together.
Payment of delivery charges
At this point, any carriage costs are calculated and invoiced before final delivery.
World Icons: Why You Should Preorder Them
Preordering offers several advantages:
- Guaranteed access to top vintages: For enthusiasts and collectors, it ensures securing the desired bottles before stocks run out.
- Attractive pricing: The prices set during the September releases are often more advantageous than those once the wines hit the market. Some vintages even increase in value over time, offering real potential for capital gain.
- Special formats and exclusive packaging: Preordering allows you to reserve, when available, large formats (magnums, jeroboams, etc.) that later become rare.
- A vintage for a unique occasion: Many buyers choose to order a wine to mark a special event, such as a birthday, a birth, a retirement, or a graduation.
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Presentation of the world's major wine-producing regions
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A not-to-be-missed annual event
Each year, the foreign wine campaign generates anticipation and excitement among fine wine lovers. Tasted and evaluated by renowned professionals, these exceptional wines are presented as true icons, guiding buyers in their choices. Preordering means not only participating in a recent but already essential tradition, but also investing in prestigious vintages before they become major market references. Whether collectors, passionate enthusiasts, or investors, this approach remains one of the best ways to access the world’s finest wines under ideal conditions.
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